There’s no denying that one of the primary factors for a successful retail, art or food-service business is the impact its displays and interior design have on consumers. Store atmospherics such as lighting, colour, music, or scent can influence emotions and behaviour. An engaging, visually pleasing display or interior design can potentially be the key in attracting new customers and retaining them.
With the pandemic causing significant changes in consumer shopping behavior, brands ramp up their marketing efforts by expanding their presence on e-commerce platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of online shoppers fueling the need for digital transformation, three brands share how they remain top-of-mind while establishing themselves as a strong player in the digital space through the support of Shopee’s ecosystem.